Finished my first 10-day sprint and had learned a lot as well as made a significant decision.
Going back to my day zero post, I guess I should have skipped the wine before making the decision on my 100-day goal. The goal I set for myself is not uncommon for people starting an online business as we try to jump to advanced stages and being eager to provide a product first might not be the best long-term strategy for me to take with my online side hustle business.
By journaling each day, it helped me identify what I was doing each day as I worked on building my platform. What I realized was that I was naturally writing content to provide value for my audience and because I am doing this as a side hustle, I can’t effectively build a strong foundation and create a course at the same time. So I changed my goal to focus on building a solid foundation for Side Hustle Journey and changed my goal to add value first.
ADD VALUE FIRST
Each day, I noticed that the actions I took were in posting guides and resources for my audience versus creating an online course that was to be sold at the end of 100 days. Could I have continued and done both? Yes. But my goal is to help those who want to start an online business as a side hustle, and a course would assist them in, but I need to start by providing value first to build the trust of my audience. By adding value first, not only will I build confidence and authority with my chosen focus in the digital commerce space, but also build an audience.
I realized that now is the time to build my platform with a solid foundation from the start and to focus on providing that value and quality from the beginning. The journey might take longer, but I know that this is the right choice to make. I guess we can all fall into the trap of thinking that we could build a course in 30 days or write an ebook and we can simply quit our jobs and make the thousands monthly as many sites try to sell us on this dream. But the reality is, that it is not that easy and the gurus who have achieved this, most likely took years and possibly decades to build their “overnight” success.
Adding value first will also help with my search ranking as it provides high-value content and if you think about it, when people go online, they usually go online to find solutions and not just products or courses. I tried to skip this crucial step, but with the help of me journaling each day, I was a lot more aware of my actions, and course corrected myself.
The other lesson I learned during my first ten days was that I needed to clearly define my targeted audience for side hustle journey and spent time creating an avatar to identify the target audience for the content I am and will be creating. I had an idea as to who I wanted to target, but by spending the time to defining this with a clear focus, I feel that the actions I take daily will help me build Side Hustle Journey to be of value for my target audience. This emphasis will ultimately help me reach my site’s long term goal and generate the progress that is sustainable over time.
Having this clarity and focused target helps me as I develop each piece of content and resource that would offer solutions when my target audience searches for them on the search engines. I also hope that with the content, that it resonates with my target audience to help them with the answer they are seeking, and in turn, I start to build a right audience. Yes, it will take more work and more time, but it is a great reminder to pick a niche that you are interested in because to build a successful online business, know that it takes time. Also to build a true audience that values the content and resources, you must prove to them that you can help them achieve their goals and to provide them with the answers.
One great example that I continue to land on is the website wpbeginner.com. Each time I search for an answer to help me as I develop my WordPress platform, I continually land on a wpbeginner.com internet site.
“WPBeginner is a free WordPress resource site for Beginners. WPBeginner was founded in July 2009 by Syed Balkhi. The main goal of this site is to provide quality tips, tricks, hacks, and other WordPress resources that allows WordPress beginners to improve their site(s).”
At first, I didn’t pay any attention to which site it was, but time after time, I started to recognize this site as my resource, a trusted place for information and guess what, I bookmarked them, and I have purchased products he has created. Just take a look at the “start here” page as the founder, Syed Balkhi clearly states the goal of the site, and when you read further, he provides thousands of useful articles to help his targeted audience. He also provides helpful videos for his targeted audience, and in turn, his audience trusts him, his site and the resources he provides as he has proven value. Very inspiring entrepreneur and I recommend reading his journey. Inspiring and something I am striving to create with Side Hustle Journey.
WHAT AM I GRATEFUL FOR?
I don’t usually ask myself this question, especially every day for the past ten days. The remarkable thing is that it helps me by serving as a reminder that there is a lot to be grateful for in life and those in my life. It motivates me to be a better person with each day and to stop and pay attention to the awesomeness that surrounds me each day. Yes, things get tough, but that is not what life is entirely about, there is also greatness and things to be grateful.
I also learned that I am grateful to have the ability to build an online business, to have a dream to build something that would grow. But like anything in life that is worthwhile, it takes work, time and effort. This is where the hustle in side hustle comes into play, and each day as I put time towards Side Hustle Journey, I am grateful as I am enjoying the journey and hope to help others who come across the site.
I look forward to continuing my next 90 days and to focus on adding value by helping working professionals start a side hustle online business.